Antonio Gramsci  

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"The term hegemony describes the process whereby ideas, structures, and actions come to be seen by the majority of people as wholly natural, preordained, and working for their own good, when in fact they are constructed and transmitted by powerful minority interests to protect the status quo that serves those interest."

Cultural hegemony [1] is a concept coined by Marxist philosopher Antonio Gramsci. It means that a diverse culture can be ruled or dominated by one group or class, that everyday practices and shared beliefs provide the foundation for complex systems of domination.

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