Anthropomorphism
From The Art and Popular Culture Encyclopedia
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Anthropomorphism is the attribution of uniquely human characteristics and qualities to nonhuman beings, inanimate objects, or natural or supernatural phenomena. Animals, forces of nature, and unseen or unknown sources of chance are frequent subjects of anthropomorphosis. The term is derived from two Greek words, ἄνθρωπος (anthrōpos), meaning human, and μορφή (morphē), meaning shape or form. The suffix '-ism' originates from the morpheme -ισμός or -ισμα in the Greek language.
It is a common and seemingly natural tendency for humans to perceive inanimate objects as having human characteristics, one which some suggest provides a window into the way in which humans perceive themselves. Common examples of this tendency include naming cars or begging machines to work. In 1953, the U.S. government began assigning hurricanes names; initially the names were feminine, and shortly thereafter masculine names were introduced.