American comic book
From The Art and Popular Culture Encyclopedia
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Since the invention of the comic book format in the 1930s, the United States has been the leading producer with only the British comic books (during the inter-war period and up until the 1970s) and the Japanese manga as close competitors in terms of quantity.
Comic book sales declined with the spread of television and mass market paperback books after World War II, but regained popularity in the late 1950s and the 1960s as comic books' audience expanded to include college students who favored the naturalistic, "superheroes in the real world" trend initiated by Stan Lee at Marvel Comics. The 1960s also saw the advent of the underground comics. Later, the influence of Japanese manga and the recognition of the comic medium among academics, literary critics and art museums helped solidify comics as a serious artform with established traditions, stylistic conventions, and artistic evolution.