Affect heuristic
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The affect heuristic is a heuristic in which current affect influences decisions. Simply put, it is a "rule of thumb" instead of a deliberative decision. It is one of the ways in which human beings show bias in making a decision, which may cause them to take action that is contrary to logic or self-interest.
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See also
- Anchoring and adjustment
- Attribute substitution
- Availability heuristic
- List of cognitive biases
- Representativeness heuristic
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