Treasure Isle

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Duke Reid took Alton Ellis to his Treasure Isle label in 1962.

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+[[Duke Reid]] took [[Alton Ellis]] to his [[Treasure Isle]] label in [[1962]].
-'''Alton Ellis''' ([[1944]], in  [[Kingston, Jamaica|Kingston]], [[Jamaica]] - [[October 11]], [[2008]]), was a [[musician]] best known as the [[innovator]] of [[rocksteady]] music.
-Ellis started his career in 1959 as part of a duo with Eddie Perkins. Alton and Eddie recorded for [[Coxsone Dodd]] at [[Studio One]] before Perkins moved to the US.
-[[Duke Reid]] took Ellis to his [[Treasure Isle]] label in 1962. By the mid-60's Ska was moving on and the beat was slowing down to cool the 'rude-boy' culture in the Jamaican dancehalls. Treasure Island embraced this movement and in 1966 Ellis put himself at the top of the bill. Recording with a backing trio, The Flames (consisting of his brother 'Leslie Ellis, David "Baby G" Gordon and a guy called Ronnie'), Ellis scored big with the hits "Girl I've Got a Date","Cry Tough", and then the song "Rock Steady" which lent its name to the genre.
-As Rocksteady dominated the Jamaican airwaves for the next two years, Ellis continued to score hits for Treasure Isle working with artists including [[Lloyd Charmers]], [[Phyllis Dillon]] and [[The Heptones]].
-In [[2006 in music|2006]], Ellis was inducted into the International Reggae And World Music Awards, Hall Of Fame.
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