Sound bite  

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-In [[film]] and [[broadcasting]], a '''soundbite''' (or soundbyte) is a very short piece of [[footage]] taken from a longer [[speech]] or an [[interview]] in which someone with [[authority]] or the average "man on the street" says something which is considered by those who [[audio editing|edit]] the speech or interview to be the most important point. As the [[context]] of what is being said is missing, the insertion of soundbites into news broadcasts or documentaries is open to [[manipulation]] and thus requires a very high degree of [[journalistic ethics]]. [[Politician]]s of the new generation are carefully coached by their [[spin (public relations)|spin doctor]]s to produce on-demand soundbites which are clear and to the point.+A '''soundbite''' is an [[extract]] from a [[speech]] or [[interview]] used as edited into a [[news]] or other broadcast; an interview [[clip]], especially seen as particularly [[expressive]] or [[pithy]]. It can also refer to a [[one-liner]] deliberately produced for this purpose; a statement specifically intended to be [[punchy]] and [[memorable]].
 +== History ==
-A soundbite is an audiolinguistic and social communications phenomenon whose nature was recognized in the late [[20th century]], helped by people such as [[Marshall McLuhan]]. It is characterized by a short phrase or sentence that deftly captures the essence of what the speaker is trying to say. Such key moments in dialogue (or monologue) stand out better in the audience's memory and thus become the "taste" that best represents the entire "meal" of the larger message or conversation. Soundbites are a natural consequence of people placing ever greater emphasis on summarizing ever-increasing amounts of information in their lives.+In the 1960s and 1970s, pressure from [[Advertising|advertisers]] on the [[Television in the United States|American television industry]] to create entertaining news material made sound bites central to political coverage. Politicians began to use [[Public relations|PR]] techniques to craft self-images and slogans that would resonate with the television-viewing audience and ensure their victory in campaigns. The term "sound bite" was coined in the 1980s, during the presidency of [[Ronald Reagan]], who was famous for short, memorable phrases like, "[[Mikhail Gorbachev|Mr. Gorbachev]], [[tear down this wall]]!" in reference to the increasing social demand to remove the [[Berlin Wall]].
-News media in particular cherish soundbites. Reporters agree that the best news footage contains at least one soundbite. Politicians in turn have learned (along with their speechwriters) to put greater effort into delivering the perfect soundbite. Originality is not necessary but highly valued. Soundbites are useful to help guide footage editors focus on parts of dialogue that help advance the overall message.+During the [[1988 United States presidential election]], candidate [[Michael Dukakis]] highlighted the prominent role of sound bites and [[spin doctors]] in political campaigns by running a commercial that mocked contender [[George H.W. Bush]]'s handlers' frustration over the [[gaffe]]s of his vice presidential running-mate [[Dan Quayle]].
- +==See also==
-Not everyone enjoys hearing soundbites. They tend to sound best when delivered unplanned, and the logical inverse is often true -- the planned soundbite can easily ring forced and cast doubt as to the speaker's integrity. The importance of a soundbite is that "the message hits home".+* [[Aphorism]]
 +* [[Buzzword]]
 +* [[Concision (media studies)]]
 +* [[Gotcha journalism]]
 +* [[Media clip]]
 +* [[Slogan]]
 +* [[Spin (public relations)]]
 +* [[Video clip]]
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A soundbite is an extract from a speech or interview used as edited into a news or other broadcast; an interview clip, especially seen as particularly expressive or pithy. It can also refer to a one-liner deliberately produced for this purpose; a statement specifically intended to be punchy and memorable.

History

In the 1960s and 1970s, pressure from advertisers on the American television industry to create entertaining news material made sound bites central to political coverage. Politicians began to use PR techniques to craft self-images and slogans that would resonate with the television-viewing audience and ensure their victory in campaigns. The term "sound bite" was coined in the 1980s, during the presidency of Ronald Reagan, who was famous for short, memorable phrases like, "Mr. Gorbachev, tear down this wall!" in reference to the increasing social demand to remove the Berlin Wall.

During the 1988 United States presidential election, candidate Michael Dukakis highlighted the prominent role of sound bites and spin doctors in political campaigns by running a commercial that mocked contender George H.W. Bush's handlers' frustration over the gaffes of his vice presidential running-mate Dan Quayle.

See also




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Sound bite" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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