Slogan
From The Art and Popular Culture Encyclopedia
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| - | {{Template}}A '''slogan''' is a memorable [[motto]] or [[phrase]] used in a [[political]], [[commerce|commercial]], [[religious]], and other contexts as a repetitive expression of an idea or purpose. | + | {| class="toccolours" style="float: left; margin-left: 1em; margin-right: 2em; font-size: 85%; background:#c6dbf7; color:black; width:30em; max-width: 40%;" cellspacing="5" |
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| + | "[[Sous les pavés, la plage!]]" | ||
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| + | A '''slogan''' is a memorable [[motto]] or [[phrase]] used in a [[political slogan|political]], [[Advertising slogan|commercial]], [[religious]], and other context as a repetitive expression of an idea or purpose. The word slogan is derived from ''slogorn'' which was an [[Anglicisation]] of the [[Scottish Gaelic]] ''sluagh-ghairm tanmay'' (''sluagh'' "army", "host" + ''gairm'' "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Their simple [[rhetorical]] nature usually leaves little room for detail and a [[chant]]ed slogan may serve more as social expression of unified purpose than as communication to an intended audience. | ||
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| + | Marketing slogans are often called ''[[tagline]]s'' in the United States or ''straplines'' in the UK. Europeans use the terms ''baselines'', ''signatures'', ''claims'' or ''pay-offs''. | ||
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| + | "Sloganeering" is a mostly derogatory term for activity which degrades [[political discourse|discourse]] to the level of slogans. | ||
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| + | ==See also== | ||
| + | *[[Advertising slogan]] | ||
| + | *[[List of lists of slogans]] | ||
| - | Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple [[rhetorical]] nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience. | ||
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A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience.
Marketing slogans are often called taglines in the United States or straplines in the UK. Europeans use the terms baselines, signatures, claims or pay-offs.
"Sloganeering" is a mostly derogatory term for activity which degrades discourse to the level of slogans.
See also
