Retinal art
From The Art and Popular Culture Encyclopedia
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Retinal art is a term originated by Marcel Duchamp, this refers to art whose appeal is mainly or exclusively to the eye rather than to the mind.
Duchamp was not interested in what he called "retinal art" — art that was only visual — and sought other methods of expression. As an antidote to "retinal" art he began "making" readymades at a time (1915) when the term was commonly used in the United States to describe manufactured items to distinguish them from handmade goods.
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