Monterey Pop Festival
From The Art and Popular Culture Encyclopedia
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1967 was a pivotal year for the development of the genre. In June the three-day Monterey International Pop Festival, the world's first rock festival, was held in California, and it was attended by approximately 200,000 people. Alongside the legendary English and American pop and rock acts, the bill also featured black South African jazz trumpeter Hugh Masekela as well as a performance by Ravi Shankar, who opened the climactic Sunday concert (and whose presence at the festival was almost entirely due to the influence of George Harrison). Shankar's performance at Monterey was without question the most important concert of his entire career in the West—it was seen by tens of thousands of people that day, and thanks to the fact that the entire festival was recorded and filmed, millions more around the world heard it on record and/or saw it on film in the years that followed.
