Marketing
From The Art and Popular Culture Encyclopedia
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Marketing is one of the most important functions in business. It is the discipline required to understand customers' needs and the benefits they seek. Academia does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that "marketing" and "advertising" are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing .
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Marketing" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
