Marketing
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| + | "[[I Shop, Therefore I Am|I shop therefore I am]]" --Barbara Kruger | ||
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| [[Image:Loie Fuller Folies Bergere.jpg|thumb|right|200px|[[Loie Fuller]] poster for the [[Folies Bergère]] in the late [[19th century]]. | [[Image:Loie Fuller Folies Bergere.jpg|thumb|right|200px|[[Loie Fuller]] poster for the [[Folies Bergère]] in the late [[19th century]]. | ||
| <br>(poster by [[PAL]] (Jean de Paléologue), printed by [[Paul Dupont]])]] | <br>(poster by [[PAL]] (Jean de Paléologue), printed by [[Paul Dupont]])]] | ||
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| - | '''Marketing''' is one of the most important functions in business. It is the discipline required to understand customers' needs and the benefits they seek. [[Academia]] does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that "marketing" and "[[advertising]]" are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing . | + | |
| + | '''Marketing''' is the process of [[communicating]] the value of a product or service to [[customers]]. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "[[Advertising]]" it is the overall strategy and function of promoting a product or service to the customer. The American Marketing Association defines marketing as ''"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."'' | ||
| ==See also== | ==See also== | ||
| * [[Advertising]] | * [[Advertising]] | ||
Revision as of 19:02, 12 April 2019
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"I shop therefore I am" --Barbara Kruger |
(poster by PAL (Jean de Paléologue), printed by Paul Dupont)
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Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. The American Marketing Association defines marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
See also
- Advertising
- Consumer behaviour
- Consumer confusion
- Demand chain
- Distribution (Placement)
- Family in advertising
- List of marketing terms
- Market
- Megamarketing
- Multicultural marketing
- Outline of marketing
- Positioning
- Pricing
- Product
- Promotion (marketing)
- Real-time marketing
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Marketing" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
