German design

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-[[Bauhaus]], [[Richard Sapper]], [[Dieter Rams]],
+[[Bauhaus]], [[Richard Sapper]], [[Dieter Rams]]
-'''Dieter Rams''' (born [[May 20]] [[1932]] in [[Wiesbaden]]) is a [[German industrial design]]er closely associated with the consumer products company [[Braun (company)|Braun]].
-Rams was a key figure in the German functionalist design renaissance of the late 1950s and 1960s. Eventually becoming head of Braun's design staff, Rams' influence in the advent of [[clean]] and simple [[rationalist]] design was soon evidenced in many products.
-Rams once explained his design approach in the phrase "[[Weniger, aber besser]]" which freely translates as "Less, but better." Rams and his staff designed many memorable products for [[Braun]], including the famous [[SK-4 record player]] and the high-quality 'D'-series (D45, D46) of 35mm film slide projectors.  He is also known for the designing the 606 Universal Shelving System by [[Vitsœ]] in [[1960]].
-Many of his designs - wonderfully sleek coffee makers, calculators, radios, audio/visual equipment, consumer appliances, and office products - have found a permanent home at many museums over the world, including [[MoMA]] in New York.  For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1997.
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