Fenomenologia di Mike Bongiorno
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In 1963 Umberto Eco wrote an essay entitled Fenomenologia di Mike Bongiorno in which he used advanced academic theories to shed light on Mike Bongiorno and his way of communicating. Eco held that Mike Bongiorno was so good at portraying himself as no better than average in every respect, that 100% of his audience could feel good about themselves.
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