Consumer confusion
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In economics, homo economicus, or economic human, is the concept in many economic theories of humans as rational and narrowly self-interested actors who have the ability to make judgments toward their subjectively defined ends. Using these rational assessments, homo economicus attempts to maximize utility as a consumer and economic profit as a producer. This theory stands in contrast to the concept of homo reciprocans, which states that human beings are primarily motivated by the desire to be cooperative and to improve their environment.
See also
- Agent (economics)
- Consumer confusion
- Dictator game
- Economic rationalism
- Economism
- Homo biologicus
- List of alternative names for the human species
- Modern portfolio theory
- Pirate game
- Post-autistic economics
- Profit motive
- Rational agent
- Rational choice theory
- Rational pricing
- Rationality
Unless indicated otherwise, the text in this article is either based on Wikipedia article "Consumer confusion" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.
