Cocacolonization
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Cocacolonization (alternatively coca-colonization) is a term that refers to globalization or cultural colonization. It is a portmanteau of the name of the multinational soft drink maker Coca-Cola and the word colonization.
The term is used to imply either:
- the importation of Western (particularly American) goods or
- an invasion by Western and especially American cultural values that threatens the local culture.
It is possible to use the term benignly. It has been used pejoratively to liken globalization to Westernization or Americanization.
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