Audience measurement  

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-'''''Enlightened''''' is an American [[comedy-drama]] television series that premiered on [[HBO]] on October 10, 2011. The series was created by [[Mike White (filmmaker)|Mike White]], who writes every episode, and [[Laura Dern]], who plays the lead role of Amy Jellicoe.+'''Audience measurement''' measures how many people are in an [[audience]], usually in relation to [[radio]] '''listenership''' and [[television]] '''viewership''', but also in relation to [[newspaper]] and [[magazine]] '''readership''' and, increasingly, [[web traffic]] on [[website]]s. Sometimes, the term is used as pertaining to practices which help [[Broadcasting|broadcasters]] and [[advertising|advertisers]] determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as '''audience share''', while in other places the broader term [[market share]] is used. This broader meaning is also called '''audience research'''.
-After the completion of two seasons, HBO canceled the show in March 2013 due to low [[Nielsen ratings |rating]]s, despite [[critical acclaim]].+Measurements are broken down by [[media market]], which for the most part corresponds to [[metropolitan area]]s, both large and small.
-==Plot==+==See also==
-As signaled by its tagline "About a Woman on the Verge of a Nervous Breakthrough", ''Enlightened'' follows the story of Amy Jellicoe ([[Laura Dern]]), a self-destructive executive, who, after the implosion of her professional life and a subsequent philosophical awakening in rehabilitation, tries to get her life back together.+
-Jellicoe is a 40-year-old woman who returns home to California after a month's stay at a holistic treatment facility, a result of having a mental breakdown at work triggered by her self-destructive ways. Amy returns to her old life with a new cultivated approach and perspective, which includes daily meditation and exhorting the power of self-help and inner healing. Though Amy wants to be an "agent of change" in the world, the people who know her best are skeptical of her latest intentions. She moves in temporarily with her somewhat-estranged mother, Helen ([[Diane Ladd]], Dern's real-life mom), and reconnects with her ex-husband Levi ([[Luke Wilson]]), who is struggling with his own demons and addictions.+*[[Internet radio audience measurement]]
- +*[[Share of the audience]]
-While trying to heal Levi and mend her relationship with Helen, Amy also re-enters work at Abaddonn Industries. Once a buyer in the company's Health and Beauty department, Amy is rehired, but assigned to a demeaning position in data processing, a department run by the flaky Dougie ([[Timm Sharp]]). Amy views the transfer as an attempt to hasten her departure and keep her away from her former co-workers, including former assistant Krista ([[Sarah Burns]]), now in line for Amy's old job, and Damon ([[Charles Esten]]), her former boss and ex-lover. However, while in this new position, Amy uncovers a range of corporate abuse and corruption occurring at Abaddonn, which ultimately fuels her quest to make a change in the lives of others, as well as validating her own change.+
- +
-==Cast==+
- +
-===Main cast===+
-* [[Laura Dern]] as Amy Jellicoe, an ambitious and idealistic yet socially awkward executive at Abbadon Industries. After a humiliating nervous breakdown at her workplace, she goes to rehab and returns to her company with a new mindset but also a much less significant job. She contemplates becoming a [[whistleblower]] against Abaddon.+
-* [[Luke Wilson]] as Levi Callow, Amy's ex-husband. Though the two still share feelings for each other, their relationship struggles due to Levi's problems with substance abuse.+
-* [[Diane Ladd]] as Helen Jellicoe, Amy's quiet yet protective mother. Amy lives at her house after returning from rehab.+
-* [[Sarah Burns]] as Krista Jacobs, Amy's former assistant. Though Amy considers her a friend, Krista tries to keep their relationship at a distance.+
-* [[Timm Sharp]] as Dougie Daniels, the obnoxious, socially oblivious VP of Cogentiva.+
-* [[Mike White (filmmaker)|Mike White]] as Tyler, a shy, lonely coworker and friend of Amy at her new job.+
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Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.

Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small.

See also




Unless indicated otherwise, the text in this article is either based on Wikipedia article "Audience measurement" or another language Wikipedia page thereof used under the terms of the GNU Free Documentation License; or on research by Jahsonic and friends. See Art and Popular Culture's copyright notice.

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