Advertising slogan
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| - | '''Thinking outside the box''' (sometimes erroneously called "[[Out of the box|thinking out of the box]]" or "thinking outside the square") is to think differently, unconventionally or from a new perspective. This phrase often refers to novel or creative thinking. | + | '''Advertising [[slogans]]''' are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A ''strapline'' is a British term used as a secondary sentence attached to a [[brand]] name. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific [[corporate image]] or connection to a product or consumer base. |
| - | This is sometimes called a process of [[Lateral thinking|lateral thought]]. The [[catchphrase]], or [[cliché]], has become widely used in business environments, especially by [[management consultant]]s and executive coaches, and has spawned a number of [[advertising slogan]]s. To think outside the box is to look further and to try not thinking of the obvious things, but to try thinking beyond them. | + | Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are memorable many years after their use is discontinued. |
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| - | == See also == | + | |
| - | * [[Einstellung effect]] | + | |
| - | * [[Seven Bridges of Königsberg]] | + | |
| - | * [[Eureka effect]] | + | |
| - | * [[No-win situation]] | + | |
| - | * [[Kobayashi Maru]] | + | |
| - | * [[Gordian Knot]] | + | |
| - | * [[Endless knot]] | + | |
| - | * [[Workaround]] | + | |
| + | ==References== | ||
| + | {{refs}} | ||
| + | ==See also== | ||
| + | *[[Advertising]] | ||
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Revision as of 15:40, 30 May 2011
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Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.
Some slogans are created just for specific campaigns for a limited time; some are intended as corporate slogans, to be used for an extended period; some slogans start out as the former, and find themselves converted to the latter because they take hold with the public, and some are memorable many years after their use is discontinued.
References
See also
